How does the Scott Mills Show find it's target audience

For the next part of my analysing audiences unit of my media course, I had to look at how does the Scott Mills show, the product of my chosen media institution BBC Radio what I'm analysing finds it's target audience.

Finding Audience

The show itself finds it’s target audience by the show marketing team promoting the show on social networking sites. These are used by lots of people within Radio 1’s age range so there’s a good chance that the users are seeing the posts from the show’s Facebook page. Also people who follow Radio 1 but not necessary the Scott Mills show also see the promotions for the show.

The Scott Mills show also films their famous well known Innuendo Bingo feature which is uploaded on the station’s Youtube channel. Because Youtube is used by many young people, the show could also get more listeners that way.

The show also has it’s own unofficial fan page, and also has a podcast. The show’s many online accounts find Scott Mills the target audience that his show aims for.