Target Audience
The target audience for the Scott Mills show is young people
aged between 15-29. Which is the general age range of Radio 1’s target
audience.
Gender
The show is aimed at both genders, it shows this by representing
both genders equaly in case of guests and audience participation. However in
case of the presenters the show’s gender representation is not as equal as it
used to be since the female co-host has left the show in early 2013. However,
the show still aims to over all show that the show is aimed at both genders.
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