Distribution and advertising methods of media products + Finding Audience

For the media institution case study, the next task was to write about different distribution and advertising methods of media products, and how do media products find their audience.

Distribution and advertising Methods for Media Products

 

Distribution methods

There are many different ways that a media institution can distribute their media products. It all depends to the media institution and the products they sell as there are various distribution methods for different types of media products.

 

BBC Radio’s Product Distribution

BBC Radio provides many media products, radio shows, podcasts/free downloads, online video and audio content and much more. The main way that BBC Radio distributes it’s main products is of course on live radio delivering great different radio shows.

Another way of media product distribution that BBC Radio uses is the internet, for not only live radio but on demand content, videos, social network and much, much more.

 

Advertising Methods

Various media institutions have various ways of advertising their products. Some media institutions advertise their products on TV, this advertising method is of course most popular and used with TV channel providers like the BBC or ITV.

Other media institutions also advertise their products on radio, that includes radio stations, TV networks and of course record labels advertising their media products on music radio stations.

Another very popular way in this day and age is advertising media institutions and their media products is social networking sites. Services like Facebook and twitter allow media institutions to advertise their products and services to millions of users online. The institutions like BBC Radio post links to their on demand content, YouTube videos or live internet radio on social networking sites and that is how they get many listeners due to that many people now use internet for most of their entertainment available, either on smart phones or computers.

 

Media Products Finding Target Audience

There are many ways which media institutions use to find target audience for their different media products. Various institutions have various ways of promoting their products, however, may institutions use social networking services to promote their content. Since social network is so popular right now it seems like the best place for media institutions to promote their media product to various audiences.

BBC Radio stations use social network frequently to promote their various content. They use sites like Twitter and Facebook to promote their content and to get the audience involved in the different shows.